Client: mun2 (NBC-Universal)
Project: Free Consumer Screening & OOH
Location: Plaza Mexico, Lynwood CA
Description: Free consumer screening to promote the season 3 premiere of “I Love Jenni” show on mun2.
Zeusvision digital spectacular bus served as an outdoor screen that showed special content, promos and a teaser of the season’s first episode. The bus also served as a stage for the event hosts and music DJ to execute prizing and giveaways. A radio partner as well as local and national press covered the event that drew 3k in attendance.
Prior to the event, Zeusvision digital bus toured Hispanic dense neighborhoods promoting the season 3 premiere as well as the screening event thus serving as both an OOH advertising vehicle and an event production platform. This translated to substantial cost savings yet created a memorable high-quality consumer experience.
“I Love Jenni” season 3 premiere has been one of mun2’s highest rated premieres to date.