Client: mun2 (NBC-Universal)
Project: Green Screen Consumer Activation Tour & Press Event
Location: Los Angeles, CA tour and Las Vegas, NV
Description: Free consumer green screen activations in various L.A locations to promote the show launch of “Welcome to Los Vargas” on mun2 as well as a press event in Las Vegas, NV.
Zeusvision designed and produced a one-on-one interactive green screen activation that gave consumers the opportunity to “knockout” world boxing champion Fernando Vargas. Brand ambassadors distributed giveaways of the reality show centered on Fernando Vargas’s life. Consumers were rewarded with a sharable video and image of their experience as well as a printout. This allowed the activations to be shared through social media, text and email, which extended the reach to a social and digital promotion.
Our digital spectacular bus served as a backdrop displaying show content and info during the activations, and as an advertising vehicle prior to each event. Brand ambassadors also toured with the Zeusvision digital bus distributing premiums and collateral throughout select cities in L.A County.